Open to product design and product management roles
Hi, I’m Joe,Senior Product Designer.
Complex systems and AI,made easy to use.
Selected work
Four shipped projects
How I judge an AI feature
Four questions
- 01Who is it for, and what does it fix?Only worth AI if it hurts and happens often. Pick the people and the problem before the tool.
- 02What happens when the AI gets it wrong?Decide up front where a mistake gets caught, and put a person at that checkpoint.
- 03Quality, speed or cost: which comes first?The use case decides, not the leaderboard. Then write down what “good” means so it can be tested.
- 04How will we know it worked?Decide what to measure before launch, or all you have afterwards is a feeling.
Side projects
All live. Go press them
Okami Isles
My portfolio as a 3D island chain. One island per case study. Walk around, collect stamps, switch to night.
three.js · 3D · Web
NetScene
A shop's network in 3D. Pick a scenario — guest Wi-Fi, camera alert, fiber cut — and watch how the system responds, step by step. Demo, Mandarin only for now.
three.js · B2B · Network
Pace
A voice health journal with no scores. Say one sentence and it's logged.
Voice · Figma · React
Angel Shops Mini World
A 3D dashboard for four small shops. Tap a store, the warehouse or a scooter for today's numbers, or flip to a table.
three.js · Data viz
Not Walking Alone
A graduation song for my design bootcamp. I wrote the lyrics, Suno did the music, and the page follows the lyrics line by line.
Suno · Web · Audio sync
Most are built the same way:IdeaFigmaClaude CodeVisual reviewShipThe design file and the live product stay the same thing.
- Years in product design
- 13+
- Fewer UI errors (est.)
- 70%
- Faster design delivery
- 30%
25 years in design, 13 in product
I started in advertising, then graphic design and photography, and moved into product design. So I care whether a screen reads well as much as whether it works.
At D-Link I worked on smart home and IoT products, built a design system shared by four shipped products, and started using AI to go from Figma straight to production. Before that: Armorize Technologies, and agency work back to OgilvyOne in 2001.
- AI product strategy
- Requirements & prioritisation
- AI workflow adoption
- Prototype to launch
- User research
- B2B & IoT
- Design systems
- Claude Code · n8n
Kind words
From LinkedIn
Written by former managers and teammates on LinkedIn.
Joe meets his deadlines, produces quality work and is a pleasure to have as a part of any team or project.
Read the full noteShow less
Joe is a wonderful designer and a great guy.
I had the pleasure of working with Joe over the course of nearly four years. Joe is professional, hard working, and very capable. Joe was constantly improving his skills and evolving his personal style throughout the entire time we worked together and it showed high quality of his work.
Joe meets his deadlines, produces quality work and is a pleasure to have as a part of any team or project.
Read 3 moreShow less
A passionate, professional and hard-working designer who can precisely turn product owners' imaginations into vivid visualizations.
Read the full noteShow less
I'm very pleased to recommend Joe Chen because he is a passionate, professional and hard-working designer who can precisely turn product owners' imaginations into vivid visualizations. For several years working in a fast-paced industry, Joe has demonstrated his abilities that handle challenging tasks reliably and deliver high quality outputs constantly. And his easy-going character provides a great balance to the team. I enjoy working with Joe and looking forward to having chances to work together again.
His skills as a graphic designer, his attention to detail, and his willingness to work long and hard towards the best-possible end-product were key in building up the company's sales and marketing portfolio.
Read the full noteShow less
From 2007 to 2010, I was responsible for all website content, corporate marketing materials and product literature at Armorize Technologies. In this capacity I worked closely with Joe Chen.
As senior visual designer, Joe was a principal member of the marketing team. His skills as a graphic designer, his attention to detail, and his willingness to work long and hard towards the best-possible end-product were key in building up the company's sales and marketing portfolio.
Joe is a consummate team player. I would welcome the opportunity to work with him again and would have no hesitation in recommending him to future employers.
Joe is a talented, self-motivated, and detail-oriented GUI visual designer.
Read the full noteShow less
Joe is a talented, self-motivated, and detail-oriented GUI visual designer, who utilizes any technology and communication skills he can to accomplish the everyday's work. He's also very concentrated at work while he has multiple capabilities. It's been a great pleasure to work with Joe, as much as with his honesty and kindness.
